Launching Products in a Social World

by Reena Kapoor

Many of our clients ask us this: What do all the new social media tools and vehicles mean for launching new products?  At Conifer Consulting a number of our projects involve developing go-to-market strategies and plans for our clients.  Increasingly the strategies and plans we develop take account AND advantage of these new vehicles to engage in a two-way conversation with prospects and users. Why do we do this? Because -

• It's essential - if you don't, someone else surely will and guess what? users are out there talking, discussing, creating already; so whatever you do, don't ignore the conversation
  
• It's ubiquitous - you may think your users are not engaged in this way, think again...
  
• It takes resources - despite what everyone may tell you, it is not FREE.