The Conifer Approach:
Strategic. Analytical. Organic.
Big words! Here’s what it really means:
Strategic Framework: We understand your business, your customers, and your markets before we give you advice because good marketing has an impact on it all.
Analytical Methodology: Our recommendations are based on data and rigorous analysis, not simply a gut feeling that cannot be defended, or because we like blue more than red. Sometimes we arrive at a different conclusion than the one you want to hear, but our stance is always defensible.
Organic Development: We talk to all your stakeholders — customers, partners, employees, influencers, investors, etc. — and we don’t jump to conclusions. More often than not, the answers are organic and the truth is distributed.
Informed Judgment. Sound Business Decisions.
Isolated marketing tactics and products not core to your business don’t help you. “Cute” campaigns that are off strategy may give your business 15 minutes of fame but extract a heavy price in distraction. Pet CEO projects just mean you’re talking to yourself, not the people who keep you in business.
Conifer thinks about all of the ways in which your customers experience your offerings and your company. We help you make meaningful promises to your customers and offer products & services that deliver on those promises.
Sound easy? It’s not, and it's is as much science as art. Inductive and deductive skills are both required. And sometimes you need someone outside of the business to see the truth.
We can help you. Write to me at reena@coniferInc.com.