Zynga co-founder and Chief Executive Mark Pincus, 45 years old, has used the measurability of Facebook activity to shape games in a way that hasn't been possible in the past. He calls data the "operating system" of Zynga.
via online.wsj.com
Fantastic article for many reasons, esp the importance of analytics assuming you want to make money the "old fashioned" way i.e., by getting adoption among the largest audience, not just the hard core ones...