Conifer Consulting

Is In-Game Mobile Advertising Here? Tap Me Says Yes. A Wealth of Anecdotal Evidence Says No. - MarketingVOX

Tap Me has unveiled an in-game mobile advertising platform that it says solves two problems that have hampered the mobile gaming ad market to date: it will make ad insertion easy and the ads will non-disruptive to players.

via www.marketingvox.com

Great claims and hope they are true because this is the direction we need on mobile advertising. Having helped a start up recently with their marketing efforts for a mobile app we ran into this issue of i) finding the users on mobile - we know they are there but exactly where are they most efficiently reached ii) getting them to click thru which means = being relevant + not annoying + not interrupting them and iii) converting them. We ran some very cool mobile marketing experiments and it learned a lot (more on that soon) but the key learning was -- It's all happening inside the apps!!!

Social Media Equivalents in Asia - cool graphic!

maria salas espinosa: Social Media Equivalents in Asia | Share on LinkedIn

Very interesting graphic showing the social media equivalents in the US and other parts of the world such as Japan and China; however what is more interesting is Ogilvy's view of the categories of "Digital Influence" - a good reminder to think broadly and make sure you're reaching your audience at all the key touch points. With all the focus on social media - which is well deserved - sometimes as marketers we forget there is a lot more to digital reach than simply adding "fans" to our Facebook Page e.g., are you keeping track of reviews on Yelp? Are you integrating them with your social presence? When a consumer pays your product or service a compliment who else hears about it, besides those drinking the Kool-Aid inside the company? Is it on your website, on your FB page, on your blog/newsletter?

I offer this graphic both as a check-list and an integrating mechanism for your marketing initiatives. Make sure you think through how each of these works and how each influences the other. Not all tools are relevant for your business because you have to know where /how your consumers find you, come across you and try you to best leverage the right tools. Happy Marketing!