Come join me for breakfast and learn more at this exciting product marketing roundtable I am hosting on March 18th in Palo Alto: Be Buyer Aware: Persona-driven Integrated Marketing for Maximum ROI.
Success in
today’s competitive market is awarded to those businesses that understand –
even anticipate – their buyers the best. Yet, it’s still very easy for
marketers to fall into the trap of placing the product in the center of the
universe. Come to learn and explore how Persona-based Integrated
Marketing methodology can help you avoid such traps and instead build
empathy and “connectedness” with your target prospect
