Reena Kapoor is the principal of Conifer Consulting, a marketing consulting firm based in Silicon Valley. A native of India, Ms. Kapoor came to the United States in 1988 to attend graduate school, received her Master’s degree from Northwestern University, and went on to work at Procter & Gamble and Kraft Foods before starting several businesses of her own. We met with Ms. Kapoor in Los Altos, California to explore her thoughts on culture and entrepreneurship and marketing strategy for entrepreneurs. Kaizen: It is a long way from India to Silicon Valley. Where in India did you grow up?
Re-posting this interview which was done last Feb; I get asked these same questions about what is marketing and why it matters, all the time... Hope you enjoy my answers.