Our Black Friday Engagement Engine tracks a set of recognizable brands as buzz builds leading up to this critical day. Scouring social media in real-time and then filtering out the meaningless noise – the engine tells the story of a new era of communication and how it drives the way we buy.
via www.gershoni.com
Gershoni is a creative agency I helped hire for one of my clients and I've always been impressed by the degree of creativity they bring to their work. They've done it again with this incredible Black Friday Engagement Engine they've built to monitor "conversations" in this age of the n-to-n communication, on retail's most important day! Check it out.
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