by Reena Kapoor
I invite you all to the Product Marketing & Product Management Roundtables for the BMA in Northern California. I am going to be hosting these starting October 15th. These are typically held as breakfast meetings in Palo Alto on the 3rd Thursday of every month.
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by Reena Kapoor
Lately I've been advising a couple of different companies who are either introducing a new product or contemplating a new market. Invariably the question comes up how should we think about which markets to enter. Simple answer: wherever you can maximize your opportunity! Well not so simple really, when you start thinking about it.
Continue reading "It's that Target Market again..." »
